A live, keynote-streaming Fortnite racing experience that brought AWS re:Invent directly into the game through an immersive Las Vegas–themed island.
The AWS re:Invent Keynote Racer is a first-of-its-kind Fortnite experience that streamed all five AWS re:Invent 2025 keynotes live inside a Las Vegas–inspired racing island. Built in collaboration with AWS and EPAM using UEFN, the project let players watch keynote presentations from a trackside lounge or on billboards as they raced, with the livestream powered by AWS Media Services to showcase real-time, scalable video workflows. The island also featured an educational lounge highlighting how developers can use AWS, Amazon Luna, Amazon Ads, Amazon.com, IGDB, and Twitch to build connected entertainment experiences. Debuted both in Fortnite and on the AWS re:Invent show floor, the project set a new benchmark for how brands can combine live events, gaming, and cloud technology in one immersive activation.
The AWS re:Invent Keynote Racer is a first-of-its-kind Fortnite experience that streamed all five AWS re:Invent 2025 keynotes live inside a Las Vegas–inspired racing island. Built in collaboration with AWS and EPAM using UEFN, the project let players watch keynote presentations from a trackside lounge or on billboards as they raced, with the livestream powered by AWS Media Services to showcase real-time, scalable video workflows. The island also featured an educational lounge highlighting how developers can use AWS, Amazon Luna, Amazon Ads, Amazon.com, IGDB, and Twitch to build connected entertainment experiences. Debuted both in Fortnite and on the AWS re:Invent show floor, the project set a new benchmark for how brands can combine live events, gaming, and cloud technology in one immersive activation.
